Funktoberfest is central Louisiana’s original outdoor music festival and home brewers competition. This charity event showcases sampling craft beer from professional microbreweries, a home brewers competition, and incredible live music featuring local musicians and regional headliners. After working in collaboration with the other members of the Kinetix team and Spirits Food and Friends, we introduced a fantastic non-profit festival to central Louisiana and propelled it to greater heights each year.
Funktoberfest has rocked the area for four years, and it’s no surprise why. It was an experience unlike any other where craft beer combines with Funky music. Although those elements are at Funktoberfest’s core, so much more comes to life at this fun and wild event. These marketing efforts are evident in its success, driven by engagement through social media, digital advertising, and promotional materials. The brand’s implementation was proven year after year, with Funktoberfest continuously growing and helping put instruments in the hands of local students.