Developed and implemented graphic design and marketing strategies with measurable goals, targeted campaigns, and strategic actions that contributed to a 81% increase in enrollment from 3,770 students in Fall 2021 to 6,815 students in Fall 2024. As a result, LSUA accomplished its ambitious goal of enrolling 5,000 undergraduate students by 2025, two years ahead of schedule and has become the fastest growing university in Louisiana.

Devised, executed, and published comprehensive brand identity guidelines and marketing communication protocols, including logo usage, typography, color palettes, and other brand elements, establishing a foundation for consistent and aligned marketing materials across the university.

Developed and published comprehensive brand identity guidelines and marketing communication protocols, strengthening brand integrity and governance.

Conceptualized and produced visually compelling and technically sound graphic design that elevated brand identity and bolstered communication goals.

Designed, produced, and disseminated high-impact artwork across various media collateral, advertisements, and deliverables. Through strategic collaboration with media partners and vendors, achieved a 33% increase in click-through rate despite a decrease in impressions, demonstrating the increased effectiveness and reach of the marketing campaigns.

Orchestrated strategic planning and implementation of website content updates, significantly enhancing user experience and furthering communication objectives.

Managed and evaluated traditional and digital marketing strategies through data-driven reporting and performance analysis, notably increasing lead generation from paid digital advertisements by 180%.

Art Director (2017-2021)
Graphic Designer (2014-2017)

Provided Art direction and implemented design, illustrations, and brand strategy for print and digital environments.

Led graphic design projects through research, concept, and completion using internal and external resources while maintaining brand guidelines, project deadlines, attention to detail, and client specifications.

Organized tasks, job infrastructure, and graphic design tasks within a specific budget and scheduling requirements. Assisted with outbound sales, new business development, and proposal/RFP development with management and support staff.

Designed and collaborated with developers to implement responsive web/mobile on platforms such as WordPress, Drupal, Squarespace, and Wix.