Rapides Parish Coliseum

Located in the heart of Louisiana in Alexandria, the Rapides Parish Coliseum (RPC) hosts an array of events such as concerts, art shows, rodeos, and much more. With their state-of-the-art facility, the RPC strives to be a leader in both the entertainment industry and in the central Louisiana community. Their mission is to contribute to the quality of life in the city and create a lasting impact by creating memories through world class arts and entertainment.

First constructed in 1964, the RPC has hosted a variety of performers, speakers, and artists to include President Ronald Reagan, Martin Luther King Jr., Elvis Presley, Willie Nelson, Alabama, and many more. The $23 million renovation completed in 2017 added style and efficiency to this great facility.

With its new architectural design and accommodations, the RPC required a brand that would match its grand scale. The brand expression uses a new voice, one that represents class, excitement, and entertainment for central Louisiana and surrounding areas. The new logo and identity encompasses the legacy of the venue while also presenting a bright sense of the future to come.

Project Roles: Project Lead, Art Direction, Logo Design, Website Design, Print/Promotional Collateral, Digital Advertising, Social Media content

Recognition

Central Louisiana Chamber of Commerce 2017 Bizzy Award - Best Business Logo